Dual pricing for small business explained: Steps, compliance and best practices
Learn how to offset rising credit card fees without alienating customers.
This eBook guides you through setup, compliance, and best practices for a seamless dual-pricing rollout that protects your margins and preserves transparency.
Credit card fees can eat into your bottom line—dual pricing gives you a way to push back
Dual pricing shows two clear prices—one for cash and one for card — so you can offset processing fees while keeping transactions transparent.
In this guide you will learn:
- How dual pricing really works: Learn how to implement a clear, two-price strategy that minimizes fees.
- Legal and compliance essentials: Learn the must-know rules to keep your dual-pricing program 100% above board.
- Systems and setup components: Learn to integrate dual pricing seamlessly into your existing POS.
- How to communicate with customers: Learn simple ways to explain dual pricing and keep trust high.
- How to maximize your savings: Learn tactics to optimize cash flow and reduce overhead.
Discover how your small business can benefit from dual pricing
This eBook covers how small businesses benefit from dual pricing.
Reduced processing costs
Dual pricing shifts credit card fees from the merchant to card-paying customers. Instead of absorbing a percentage of every transaction, you keep more revenue per sale. This often yields immediate and measurable savings for small businesses.
Transparent pricing
Transparent pricing fosters trust by displaying distinct costs for cash and card transactions. Shoppers see exactly what they pay, preventing surprises at checkout. Clear price labeling meets regulatory standards and helps customers make informed decisions about their preferred payment method.
Customer choice
Customer choice improves satisfaction by offering two distinct payment options. Buyers can pay with cash to save, or use a card for convenience. This flexibility encourages repeat business and demonstrates a merchant’s commitment to meeting diverse consumer preferences.
Better cash flow
Better cash flow results from encouraging more customers to pay with cash. This reduces wait times for funds to clear and streamlines daily finances. Improved liquidity helps businesses cover operational costs, handle unexpected expenses, and plan for strategic growth opportunities more effectively.
Simplified accounting and reconciliation
Simplified accounting and reconciliation processes emerge as transactions separate into clear cash and card categories. Dual pricing eliminates complex fee deductions and aligns sales data with actual revenue. This structure reduces bookkeeping errors, lowers administrative burdens, and promotes clearer financial reporting.
Pocket incredible savings with the Edge program
Sekure’s Edge Program offers a seamless approach to dual pricing. Edge is more than a pricing model—it is a comprehensive solution that helps small businesses reduce or eliminate credit card processing fees.
Key Edge features include:
- Transparent dual-pricing structure with no hidden fees.
- Ready-to-use signage and equipment setup.
- Compliance with card brand rules and local regulations.
- Direct support from real Payment Experts.
With the Rate Sekurity Guarantee®, you receive the lowest possible rate for any remaining processing fees. We built Edge with small businesses in mind because margins matter.
Learn more about Edge
