Plan Sales and Promotions in AdvanceWell-planned and executed sales and promotions can supercharge your membership and attract even more people. You'll have to give logistics some thought, however. For example, you'll want to make sure you can welcome everyone and still comply with local capacity limits. Likewise, you may have to add classes to accommodate the new members, so be sure to communicate with your trainers.
Replace Old EquipmentTired, worn-out equipment is a turn-off, especially these days, as many people return to the gym after a long pandemic-induced hiatus. Their expectations will be lofty, both in terms of cleanliness and equipment appearance. December is a great time of year to take stock of your workout odds and ends and see what needs upgrading. Are your mats haggard? Are your fitness bands cracking? The month before the new year is an ideal time to write off these business expenses before the next fiscal begins.
Build a Member Onboarding StrategyExisting members often find the influx of new members annoying. As a gym owner, it's your job to ensure peace and harmony. You want to make new members feel welcome while respecting the status quo for existing members. Effective strategies include creating social media groups where members can interact, introducing new members to group exercise classes, and holding social events like coffee mornings. Engagement is critical to onboarding and retaining new gym-goers since 80% of members will quit within five months of enrolling. Hanging on to even a tiny proportion of these newbies will have a massive impact on your long-term bottom line. A few ways to drive engagement:
- Incentivize repeat returns
- Talk to new members, find out why they signed up, take the time to find out their fitness goals
- Encourage participation in group classes