Women in business: 3 inspiring stories

Women in business are transforming industries, challenging norms and creating a future fueled by innovation and resilience. From groundbreaking entrepreneurs to visionary leaders, their journeys inspire and pave the way for aspiring professionals everywhere. These women are not just shaping their industries, but also creating a ripple effect that benefits communities and economies worldwide. In this blog, we’ll delve into today’s landscape of women in business, share inspiring stories of success and explore how Sekure supports women-owned businesses with next-generation POS technology.

Today’s landscape of women in business

The influence of women business owners has grown exponentially in recent years, yet challenges remain. According to the National Women’s Business Council, women own over 12 million businesses in the United States, contributing nearly $1.8 trillion to the economy. These numbers are a testament to the determination and talent of female entrepreneurs. However, despite this progress, hurdles such as limited access to venture capital, gender bias in leadership positions and a lack of mentorship opportunities persist. Addressing these challenges is essential to unlocking the full potential of women in business.

In addition to the economic contributions, women-owned businesses are leading the charge in social impact. Research shows that businesses led by women are more likely to prioritize sustainability, community engagement and employee well-being. This holistic approach to business sets a powerful example for the broader corporate world.

At Sekure, we celebrate the achievements of women leaders who have made a significant impact. Our women-led teams exemplify the power of diverse perspectives in business development, client relations and technology innovation. These leaders continue to inspire, proving that gender equality isn’t just an ideal — it’s a catalyst for success.

3 women-owned business stories

Behind every successful woman-owned business is a story of determination, creativity and resilience. These stories not only inspire, but also provide valuable insights into the journey of entrepreneurship. Here are some standout examples of women who are making waves and how Sekure ensures their ongoing success:

Clayton’s Shoe Store: Resilience and innovation in retail

Owned and operated by Florence Hull, Clayton’s Shoe Store has been a family-run staple in Tullahoma, Tennessee for 121 years. When a POS terminal outage struck during a busy day, Florence’s partnership with Sekure provided a quick solution. Sekure’s team helped set up a Payanywhere virtual terminal and delivered a new Smart PAX A920 terminal, ensuring seamless transactions for ongoing business growth. Florence’s adaptability and dedication to her clients highlight the resilience and resourcefulness that have sustained this beloved community business for over a century.

Cynthia Pace Photography: Simplifying payments with expert support and savings

Owned and operated by female entrepreneur Cynthia Pace, Cynthia Pace Photography has spent 25+ years creating cherished family heirlooms through fine art and photography in Lexington, SC. Frustrated with high payment processing fees and poor support, Cynthia turned to Sekure for a solution. Sekure provided seamless QuickBooks integration, lower rates and outstanding customer service. The transition was hassle-free, with a dedicated Payment Expert guiding her every step of the way. Thanks to Sekure, Cynthia now enjoys faster payments, reliable support and a system tailored to her thriving business needs.

Palma Sola Therapies: Streamlining payments with Sekure

Karol Schuyler, owner of Palma Sola Therapies, wanted a payment processing solution that was reliable, affordable and easy to use. After struggling with high fees and poor customer support, they found Sekure. By switching to Sekure’s seamless POS system and transparent pricing, Palma Sola has been able to accept a wider variety of payments, including digital wallets like Apple Pay. The result? Faster transactions, improved customer satisfaction and hundreds of dollars saved annually on processing fees. Now, Palma Sola is focused on business leadership in the healing and wellness industry — without the headache of complicated payment processing.

These stories highlight the incredible potential of women entrepreneurs and the role of innovation in turning dreams into reality. They also underscore the importance of having the right tools and support systems in place to overcome challenges in business ownership and seize opportunities.

Gain access to next-generation POS technology at low, predictable costs

Supporting women-owned businesses isn’t just a mission at Sekure — it’s a priority. We understand the unique challenges women entrepreneurs face and provide solutions to help them succeed. Our next-generation POS technology offers low, predictable costs, enabling business owners to:

• Simplify operations with intuitive tools
• Enhance customer experiences with seamless payment solutions
• Save time and money through efficient systems

Technology plays a critical role in leveling the playing field for women entrepreneurs. By providing access to affordable and efficient tools, Sekure empowers women to focus on what they do best: running and growing their businesses. Whether it’s managing inventory, analyzing sales trends or improving customer satisfaction, we design our POS solutions to make business operations seamless and hassle-free.

Showcasing female leaders at Sekure

At Sekure, we’re proud to support and empower women leaders in our organization and beyond. Women-owned businesses are essential to innovation and growth and Sekure provides the tools, technology and community they need to succeed. We’re committed to fostering inclusivity and driving meaningful change together.

Let’s continue building a brighter, more inclusive future. Join us in championing women entrepreneurs today.